Crossing the Chasm

If you business has anything to do with high technology, you have probably heard the expression "crossing the chasm" which is used to describe the problem of moving a new technology from the early adopters to broader adoption.  That phrase was coined by Geoffrey Moore in his classic business book Crossing the Chasm which first came out in 1991.  Phil McKinney, the CTO of Hewlett Packard's Personal Systems Group, interviewed Geoffrey Moore on his Killer Innovations podcast.  There is some good conversation about how the situation has changed and what it takes to cross the chasm now. The interview is in two parts.  Check out part one and part two.  See also part one on iTunes and part two on iTunes.  The full show notes and partial transcript is posted over at thenextbench.com.